The official site for the This is Living campaign has opened it doors for the first time. Come on in.
With the launch of PlayStation 3 still causing a stir, thisisliving.tv has launched to bring you a unique perspective on the world of PS3. Explore the rooms and get to know the quirky residents, each of which has their own interesting story to tell.
To begin with, the enigmatic, katana-wielding warrior Keiji will be pleased to meet you. So pleased in fact, that he'll offer you a screensaver exclusive to This is Living. You can also become a permanent resident yourself by creating your very own addition to Bruce's Legion of Fans.
You can also join soccer mad Plato in his boudoir, and take in some of his personal collection of home movies. If you have some celebratory footage of your own, he'd love to add it to his library. Alternatively, head over to Bubba's place and experience his passion for dancing in all its myriad forms. You can even upload your own dancing clips to share with Bubba and everyone else.
The site is available right now at thisisliving.tv and other residents will introduce themselves as time goes by.
If you're looking to cut to the chase, press 3 on your keyboard to bring up a quick links navigation bar (top tip: Keiji's the shuriken icon, Bruce is the hand).
thisisliving.tv will be regularly updated, so be sure to check in from time to time, and rest assured eu.playstation.com will keep you abreast of the warped goings on behind the This is Living doors.
Enjoy your stay and look out for more slices of This is Living, coming soon.